Free PDF Powerful Proposals: How to Give Your Business the Winning Edge, by Terry R. BACON, David G. PUGH
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Powerful Proposals: How to Give Your Business the Winning Edge, by Terry R. BACON, David G. PUGH
Free PDF Powerful Proposals: How to Give Your Business the Winning Edge, by Terry R. BACON, David G. PUGH
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How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm:
* assess their "winner or loser" proposal status and take proactive steps to become a winner
* address the ""Big Four"" questions that a proposal must answer to be successful
* create "A+" proposals in less time with less wasted effort via a simple, repeatable process
* neutralize the issue of price when the firm is not the low-price provider
Powerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.
- Sales Rank: #920988 in eBooks
- Published on: 2005-01-03
- Released on: 2005-01-03
- Format: Kindle eBook
- Original language: English
- Number of items: 1
Review
Technical Communication: "Powerful Proposals is the ideal book for people involved in business and academia..Whether you’re writing a paper or writing a proposal, Powerful Proposals can give you that winning edge over others."
About the Author
David G. Pugh and Terry R. Bacon (Durango, CO) are coauthors of Winning Behavior (0-8144-7163-3) and The Behavioral Advantage (0-8144-7225-7), and cofounders of the Lore Institute, a professional development and corporate education company. Bacon is also the author of Selling to Major Accounts (0-8144-0462-6).
Most helpful customer reviews
19 of 19 people found the following review helpful.
Highly Recommended!
By Rolf Dobelli
Writing a response to a Request for Proposal (RFP) may seem just like any other writing project, unless you know how technical and demanding the process can be. Successful proposals require a deliberate focused effort, especially when winning or losing a bid can mean corporate success or financial doom. Authors David G. Pugh and Terry R. Bacon do a solid job of presenting the challenges and processes involved in drafting winning proposals. They explain what happens before and after a proposal is submitted and even provide excerpts from winning proposals, timetables, review questions and team task assignments. The material is so solid that you'll wish for more war stories, but that omission does not detract from this valuable book. We highly recommend it and find it very useful for people and teams who want to write proposals that bring home the Bacon (and Pugh).
3 of 3 people found the following review helpful.
Comprehensive Book on Proposals
By cherieb03
I've got quite a few books on proposal management/writing, and this is the best one in my opinion. I found it to be the most enjoyable to read, the most comprehensive, and the most resourceful. When I moved from managing proposals at a small company of 100 people to a global firm with 7,000 people, there were a lot of new processes I needed to learn. Reading this before I started my new position kept me from looking stupid and unprepared for much more complex pursuits!
6 of 8 people found the following review helpful.
A great start
By lenonline
This book has a lot of good information. I like how it goes through the process of proposal writing. For seasoned sales people there is not much new, but for someone new to selling it will be a great resource.
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