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HCI addresses problems of interaction design: evaluating existing designs, delivering novel designs, and understanding user needs for future designs. Qualitative methods have an essential role to play in this enterprise, particularly in understanding user needs and behaviors and evaluating situated use of technology. In this lecture, we draw on the analogy of making a documentary film: historically, the film was presented as a finished product, giving the viewer little insight into the production process; more recently, there has been a trend to go 'behind the scenes' to expose some of the painstaking work that went into creating the raw footage behind the film; but still much essential work remains hidden. Similarly, in qualitative research, the essential work 'behind the scenes' is rarely discussed. There are many "how to" guides for particular methods, but few texts that discuss the important details of how to select a suitable method, how to adapt it to fit the study context, or how to deal with unexpected challenges that arise. We address this gap by presenting a repertoire of techniques for understanding user needs, practices and experiences with technology, including practical considerations such as tactics for recruiting participants when aiming for a particular sampling strategy, and ways of getting started when faced with a pile of interview transcripts. We present illustrative case studies drawn from prior experience. Our particular focus is on semi-structured qualitative studies, which occupy a space between ethnography and surveys, typically involving observations, interviews and similar methods for data gathering, and methods for analysis based on systematic coding of data. Just as a documentary team faces challenges that often go unreported when arranging expeditions or interviews, gathering footage or editing the story, within time and budget pressures, so the qualitative research team faces challenge in obtaining ethic
- Sales Rank: #4108249 in Books
- Published on: 2016-04-07
- Original language: English
- Dimensions: 9.25" h x .29" w x 7.50" l, .0 pounds
- Binding: Paperback
- 136 pages
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